EDIE PARKER
CLIENT
Edie Parker
INFO
Instrumental in the creative transformation of Edie Parker, masterminding a brand refresh and launching the successful Flower by Edie Parker Cannabis accessories line. Orchestrated product launches, encompassing design, packaging, and art direction, while simultaneously leading cross-functional teams and managing direct reports to maintain brand consistency and elevate messaging. This resulted in Flower by Edie Parker expanding into 5 legal cannabis sales states at time of departure and nationwide recognition in the cannabis space.
DESIGNER - TABLE LIGHTER | ART DIRECTED - PHOTOSHOOT
DESIGNER - CHERRY PIPE
DESIGNER - CUSTOM TYPEFACE AND GRAPHICS | ART DIRECTOR AND PRODUCER - PHOTOSHOOT
DESIGNER - PACKAGING | SELF SHOT PHOTOSHOOT | SELF STYLED
DESIGNER - ALL PRODUCT SHOWN | SELF SHOT PHOTOSHOOT | SELF STYLED
DESIGNER - ACRYLIC DOILIES
DESIGNER - CUSTOM TYPEFACE AND ACRYLIC ARTWORK
DESIGNER - IRL ACTIVATIONS AND EVENTS
DESIGNER - EGG MIRROR IN COLLABORATION WITH PERNILLE ROSENKILDE