EDIE PARKER

CLIENT
Edie Parker

INFO

Instrumental in the creative transformation of Edie Parker, masterminding a brand refresh and launching the successful Flower by Edie Parker Cannabis accessories line. Orchestrated product launches, encompassing design, packaging, and art direction, while simultaneously leading cross-functional teams and managing direct reports to maintain brand consistency and elevate messaging. This resulted in Flower by Edie Parker expanding into 5 legal cannabis sales states at time of departure and nationwide recognition in the cannabis space.