HOUSEPLANT

CLIENT
Houseplant

INFO

Spearheaded Houseplant's creative strategy as the brands first Creative Director, leading the design team and collaborating closely with Seth Rogen and the brand founders on all creative initiatives. Streamlined workflows, optimized vendor relationships, and managed all creative output across digital, social, marketing, and product design, resulting in an average of 3.05 ROAS in social, successful brand collaborations with Kith, OCB Rolling Papers, and Cometeer coffee, among others.

DESIGNED - TOWEL AND HAT | ART DIRECTED - PHOTOSHOOT

ART DIRECTED - PHOTOSHOOT

ART DIRECTION AND PROP STYLING - PHOTOSHOOT

DESIGNED - PACKAGING ARTWORK FOR OCB + HOUSEPLANT PAPERS

DESIGNED - HAND DRAWN GRAPHICS

CREATIVE DIRECTOR - PRODUCT : KITH + OCB COLLAB

CREATIVE DIRECTION - PRODUCT | ART DIRECTED - PHOTOSHOOT

SELF SHOT IMAGE - SELF PROP STYLED

DESIGNED - GRAPHICS | ART DIRECTED - PHOTOSHOOT