HOUSEPLANT
CLIENT
Houseplant
INFO
Spearheaded Houseplant's creative strategy as the brands first Creative Director, leading the design team and collaborating closely with Seth Rogen and the brand founders on all creative initiatives. Streamlined workflows, optimized vendor relationships, and managed all creative output across digital, social, marketing, and product design, resulting in an average of 3.05 ROAS in social, successful brand collaborations with Kith, OCB Rolling Papers, and Cometeer coffee, among others.
DESIGNED - TOWEL AND HAT | ART DIRECTED - PHOTOSHOOT
ART DIRECTED - PHOTOSHOOT
ART DIRECTION AND PROP STYLING - PHOTOSHOOT
DESIGNED - PACKAGING ARTWORK FOR OCB + HOUSEPLANT PAPERS
DESIGNED - HAND DRAWN GRAPHICS
CREATIVE DIRECTOR - PRODUCT : KITH + OCB COLLAB
CREATIVE DIRECTION - PRODUCT | ART DIRECTED - PHOTOSHOOT
SELF SHOT IMAGE - SELF PROP STYLED
DESIGNED - GRAPHICS | ART DIRECTED - PHOTOSHOOT