Houseplant - BRAND alignment

brand architect of Houseplant’s visual identity, pivoting the brand away from "celebrity cannabis" toward a sophisticated, design-led lifestyle aesthetic. By grounding the brand in a curated mid-century palette and realistic, authentic imagery, a "groovy" yet elevated design language was established that bridges the gap between luxury homegoods and modern retail. This strategic overhaul successfully positions the brand at the intersection of premium smoking accessories and high-end lounge culture and the final say in luxury cannabis.