HOUSEPLANT + SHOPIFY EXPERIENTIAL EVENT

Creative lead for soho residency. Bridged the gap between high-level brand identity and complex physical execution. Spearheaded the environmental design and color palette, collaborating directly with the experiential design team to develop interactive consumer moments.

Managed the full visual merchandising and onsite consumer engagement, ensuring the brand’s premium aesthetic remained uncompromised throughout the high-traffic weekend. Turned a multi-faceted event—featuring high-profile Q&A and meet and greet with Seth Rogen and Shopify’s Harley Finkelstein—into a stunning visual showcase and a definitive benchmark for brand immersion.