As the key creative architect for Houseplant, developed and executed the complete brand strategy for Drink Houseplant, resulting in rapid expansion into 148 retail locations, consistently high customer satisfaction (90% 5-star reviews), and a 6 figure / month sales rate. Spearheaded the visual identity and market launch of the beverage division, turning it into one of the top-selling new cannabis drinks on the market. Tanslated the brand's sophisticated, mid-century aesthetic into a "sessionable" lifestyle product. Solidified the brand’s reputation for merging high-end design with functional wellness by positioning the beverages as a premium, low-dose alternative to alcohol.