As Creative Director, spearheaded the high-profile Houseplant + OCB collaboration, expertly merging OCB’s heritage craftsmanship with Houseplant’s modern, design-led aesthetic. Directed the end-to-end visual identity, overseeing the production of premium photography and video assets that defined the partnership's industry-leading status.

Through strategic oversight of digital and social branding, successfully elevated the collaboration into a definitive benchmark for premium, thoughtful cannabis accessories.